Superbowl Ad Analysis

1.     What ad did you find most entertaining, and why? (You should be specific and give details here – what was the product and what about the ad made it so entertaining to you?)

I found the Heinz wiener comercial most entertaining.  It was a topic in a lot of peoples conversations tha night and the day the day after becauseeveryone enjoyed it so much.  The ad was for Heinz ketchup and had wiener dogs running up to the people dressed in catch up because they needed each other.  The main thing that made the ad so entertaining were the cute dogs running in slow motion in an open field. 

2.     What commercial did you find the most dull/boring, and why?

The Envy comercial was the most dull and boring because there was not much going on that would usually want to make me turn my head and watch the commercial that came on tv because of the voice’s tone and no action.  Also you could tell that they tried to make it funny but it wasn’t funny at all.

3.     What about your favorite ad made it most effective?

 

      The Heinz ketchup commecial was my favorite ad.  What made it most effective was that the dogs were cute and the slow motion aspect of them running the the ketchup in the open field made it even better.  The emotional people and music added humor the the ad as if they couldn’t live without each other, but really they were just talking about ketchup and hot dogs.

 

4.     What about your least favorite ad made it ineffective?

 

      The Persil ProClean ad was very ineffective.  It was a 15 second ad that simply said that it was better than all of the others because it “beat every single detergant tested”.  That gives us no reason why or no evidence that it beat the others, and we don’t know how they tested it or in what way it “beat” the others.  The ad would not make anyone go out and buy the detergant, because it gave the viewers no reason to.

 

5.     Did either of your commercials (favorite or least favorite) feature any famous people?  Do you think that helped?  Why or why not?

 

     The Heinz ketchup commercial did not feature any famous people.  The Persil detergant commercial featured Peter Hermann, to try and add humor to the commercial.  The humor may of worked for some viewers who know a lot about Peter Hermann, but Peter Hermann wouldn’t really stand out to most people watching the superbowl commercials.

 

     6.     What design elements or principles (lines, shapes, texture, color/color scheme, space, balance, contrast, etc.) were used in each commercial?  Provide at least two (2) and explain.  What affect did they have on the successfulness of the ads?